http://mashable.com/2015/03/05/facebook-changes-counts-likes/
Facebook is FINALLY changing the way it counts likes. This change will only affect Celebrity and business pages. Facebook will no longer factor in Likes from users that voluntarily deactivated their account or have passed away.
Facebook believes this change will give business's and celebrities a clearer picture to who their audience really is.
In my opinion, Facebook is right. What i have come to learn since i put my business on face book, that insights generated by Facebook can be completely skewed. Weeding out the "non-users" will help generate a more accurate follower base. You want followers who engage with your page. Even though this change isn't major, it will at least keep the social media numbers true.
I can see your improvement. Keep up the weekly posts and add more authentic content.
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