Millennials have no problem conforming to the contemporary vehicles of marketing.... Baby Boomers on the other hand are having a more difficult of a time adapting. Ten years ago there were very few Facebook users above the age of thirty fast forward to 2015 and there is a plethora of ages using the platform....Yes, that includes my grandma.
Your business cannot be stuck in the past in order to be successful, and adopting social media as one of your marketing strategies is definitely a good idea. Not only can you market your business for pretty much next to nothing. Social Media opens up doors of communication between business and consumer. Contacting a company via social media forces the company to act quickly which is wat the consumer usually wants. This is because the issue is public. Other consumers can see the issue and the company will be more proactive at fixing the issue.
Also, engagement with customers goes up. Business's can monitor what customers or the general public is thinking by simply signing on to their social media accounts. Engagement increases sales and customer satisfaction. Social Media is a no brainer tool to use so use it!
http://www.forbes.com/sites/ianaltman/2015/04/07/why-your-business-must-embrace-social-media-yesterday/
Tuesday, April 7, 2015
Tuesday, March 24, 2015
What Exactly is Search Engine Optimization?
Search Engine Optimization is a very confusing subject. Being a business owner I have had to do an ample amount of research on this subject and I am still trying to learn how to effectively optimize the search engines haha. Lets start with what SEO actually is.
SEO is the process of getting traffic from free, organic, editorial, or natural search results on search engines. You do this by connecting your website with relevant words and phrases to what you are selling or the cause you represent.
You start SEO by researching the words or phrases people enter into the search engine to find the goods or services you provide. The best way to start this is conducting a Keyword search. You can do this by using the google adwords tool.
Now... you have to implement these keywords from your search into your website. You need to include these words into the titles of the page, meta, and headers.
Linking your website to quality links is crucial. A good link page would be a target where the readers of that page my be interested in your content or service as well. In my instance I am a caterer that does all kind of events but specializes in weddings. A strong link for me would be wedding dress sights, DJ sights, Venue sites and so on. I want the person that is looking for a venue to also see that i provide the services they are looking for.
If you stick to these basics you will find your self on your way to getting higher rankings for your site without spending a dime!
SEO is the process of getting traffic from free, organic, editorial, or natural search results on search engines. You do this by connecting your website with relevant words and phrases to what you are selling or the cause you represent.
You start SEO by researching the words or phrases people enter into the search engine to find the goods or services you provide. The best way to start this is conducting a Keyword search. You can do this by using the google adwords tool.
Now... you have to implement these keywords from your search into your website. You need to include these words into the titles of the page, meta, and headers.
Linking your website to quality links is crucial. A good link page would be a target where the readers of that page my be interested in your content or service as well. In my instance I am a caterer that does all kind of events but specializes in weddings. A strong link for me would be wedding dress sights, DJ sights, Venue sites and so on. I want the person that is looking for a venue to also see that i provide the services they are looking for.
If you stick to these basics you will find your self on your way to getting higher rankings for your site without spending a dime!
Sunday, March 22, 2015
Social Networks Linked to Stress!?
In the past 10 years the human race has adopted a new way of socializing, and now it is hard to imagine life without it. We can't go a day without checking in somewhere, liking a post, or posting pictures and actually making it look like we are having a lot more fun than we actually are. The social media world is deceiving and a picture is worth a thousand words... and thoughts. It is a known fact that pictures posted on instagram, facebook, or twitter are used as a self-esteem boost because it is an indirect way of bragging. Hence why the avid " Selfie Taker" is classified as having a mental illness. You post a selfie of yourself because you usually want your followers to leave compliment comments. Usually, if you don't get the amount of likes or comments you want you start wondering why. What happened to becoming content with ourselves and not worrying what the other person is doing at all times. Why do we need to constantly post and tell people what we are doing at all times? All of these questions lead to what my blog post is about today. Stress and Social Media.
How is it that your twitter or facebook account can create more stress in your life? Well there are some simple answers to this that most people may not understand or pay attention to. Social Media creates a sense of urgency. It does this by "Bragging" or "Markeing' an idea whether it is a friend posting a picture of a certain product or movie premier they or going to see that night. When you see a post that one of your friends put up with three other friends at a movie premier, you immediatley want to be doing what they are doing even if you think they might not. This is where the sense of urgency comes in. You feel you are missing out on something " Big" because you see your friends post and the picture of them being happy and comments left underneath. In reality the movie may not even be that good and your friends may not even be having fun. You immediately start to get stressed over when you can go see the movie and you are going to be left behind in the pop culture world.
This also goes for new products that are promoted via Social Media. You may not be able to afford the dress Kim Kardashian is wearing or the Shoes Michael Jordan is wearing but you want them. This creates an un-needed stress. Social Media Causes us to worry about what others are doing and not focus on ourself. If you don't mind your own business you are going to be stressed. Social Media causes you to see and judge what other people are interested in, or buy etc. And stress sky rockets when we think oppositely of someone.
We need to reevaluate the value of social media in our lives. Putting down the phone once and a while may help you be less stressed because in reality, no ones life is really that much better than your own. You just perceive that it is.
http://www.huffingtonpost.com/john-dick/social-networks-and-stress_b_3534170.html
How is it that your twitter or facebook account can create more stress in your life? Well there are some simple answers to this that most people may not understand or pay attention to. Social Media creates a sense of urgency. It does this by "Bragging" or "Markeing' an idea whether it is a friend posting a picture of a certain product or movie premier they or going to see that night. When you see a post that one of your friends put up with three other friends at a movie premier, you immediatley want to be doing what they are doing even if you think they might not. This is where the sense of urgency comes in. You feel you are missing out on something " Big" because you see your friends post and the picture of them being happy and comments left underneath. In reality the movie may not even be that good and your friends may not even be having fun. You immediately start to get stressed over when you can go see the movie and you are going to be left behind in the pop culture world.
This also goes for new products that are promoted via Social Media. You may not be able to afford the dress Kim Kardashian is wearing or the Shoes Michael Jordan is wearing but you want them. This creates an un-needed stress. Social Media Causes us to worry about what others are doing and not focus on ourself. If you don't mind your own business you are going to be stressed. Social Media causes you to see and judge what other people are interested in, or buy etc. And stress sky rockets when we think oppositely of someone.
We need to reevaluate the value of social media in our lives. Putting down the phone once and a while may help you be less stressed because in reality, no ones life is really that much better than your own. You just perceive that it is.
http://www.huffingtonpost.com/john-dick/social-networks-and-stress_b_3534170.html
Sunday, March 8, 2015
Facebook Changing The Way It Counts "Likes". What do you Like about this?
http://mashable.com/2015/03/05/facebook-changes-counts-likes/
Facebook is FINALLY changing the way it counts likes. This change will only affect Celebrity and business pages. Facebook will no longer factor in Likes from users that voluntarily deactivated their account or have passed away.
Facebook believes this change will give business's and celebrities a clearer picture to who their audience really is.
In my opinion, Facebook is right. What i have come to learn since i put my business on face book, that insights generated by Facebook can be completely skewed. Weeding out the "non-users" will help generate a more accurate follower base. You want followers who engage with your page. Even though this change isn't major, it will at least keep the social media numbers true.
Facebook is FINALLY changing the way it counts likes. This change will only affect Celebrity and business pages. Facebook will no longer factor in Likes from users that voluntarily deactivated their account or have passed away.
Facebook believes this change will give business's and celebrities a clearer picture to who their audience really is.
In my opinion, Facebook is right. What i have come to learn since i put my business on face book, that insights generated by Facebook can be completely skewed. Weeding out the "non-users" will help generate a more accurate follower base. You want followers who engage with your page. Even though this change isn't major, it will at least keep the social media numbers true.
Thursday, February 26, 2015
Becoming a "Viral VIRUS"
GO VIRAL!
To go viral you need to keep certain components in mind....
Keep posts positive. Positive content has a greater chance of being liked. No one wants to see negative posts. Remember, when you post on social media platforms you are basically marketing what you are doing, believe in, or like. A lot of perceptions are channeled through a picture. If you post negative content...who will follow you? I can't say, but i do know that people's first impression of your account will not be good and they will less likely follow you. On social media, all you get is one chance to attract people, once they are gone, ....they are gone.
Posts should also arouse an emotion from the viewer and going against what I said previously the post should arouse negative or positive emotion. Usually useful and informative information gets shared and usually these kind of posts arouse emotions.
Click on "Go Viral" and read the article...Follow the article and learn how to create viral content!
To go viral you need to keep certain components in mind....
Keep posts positive. Positive content has a greater chance of being liked. No one wants to see negative posts. Remember, when you post on social media platforms you are basically marketing what you are doing, believe in, or like. A lot of perceptions are channeled through a picture. If you post negative content...who will follow you? I can't say, but i do know that people's first impression of your account will not be good and they will less likely follow you. On social media, all you get is one chance to attract people, once they are gone, ....they are gone.
Posts should also arouse an emotion from the viewer and going against what I said previously the post should arouse negative or positive emotion. Usually useful and informative information gets shared and usually these kind of posts arouse emotions.
Click on "Go Viral" and read the article...Follow the article and learn how to create viral content!
Harnessing the Power of Memes
http://www.entrepreneur.com/article/226955
Learning how to harness the power of memes to marketing your business can be as beneficial as spending thousands of hard earned on marketing. Tapping into the power of memes can give you a huge boost over your competitors.
The word "Meme" comes from the ancient greek world mimeme. Meme is the concept of spreading ideas and cultural phenomenon. Meme is the idea of language as a virus. This is not pertaining to an actually virus, but the idea that a cultural phenomenon can become viral.
These are the steps to create a viral phenomenon (aka) Meme.
1. You have to pay Attention to Pop culture. To effectively understand what people are thinking you have to follow pop culture. Pop culture includes trends and ideas of modern culture. Memes are little pockets of pop culture that depict what we are thinking at that moment.
2. You need to work quickly. Once you find something that is relevant or coordinates well to your business; timing is everything. An example would be paying attention to what is going on in the world and integrating components of your business in with the current event. Current events especially the one used in this article usually are trending at the time they happen. This is the reason you need to work quickly. The article uses and example "Oreo" posted. When the rover landed on mars they posted a Half Oreo with red cream exposed to replicated mars with tire tracks moving through the cream with the caption saying "We come in peace. With Oreo cookies".
3. Preparation is key! Memes aren't all about what is trending at the time; that is just one example. You should also search and look for elements in your business that are meme worthy. Connect parts of your business that have to do with funny videos on youtube or pictures that can be manipulated to portray a certain aspect of your business in a quick and funny way. Memes are usually funny...they show the business's comical personality.
Include these elements in your meme: a quality picture, humor, and use the most effective platform to share your meme with the world!
Learning how to harness the power of memes to marketing your business can be as beneficial as spending thousands of hard earned on marketing. Tapping into the power of memes can give you a huge boost over your competitors.
The word "Meme" comes from the ancient greek world mimeme. Meme is the concept of spreading ideas and cultural phenomenon. Meme is the idea of language as a virus. This is not pertaining to an actually virus, but the idea that a cultural phenomenon can become viral.
These are the steps to create a viral phenomenon (aka) Meme.
1. You have to pay Attention to Pop culture. To effectively understand what people are thinking you have to follow pop culture. Pop culture includes trends and ideas of modern culture. Memes are little pockets of pop culture that depict what we are thinking at that moment.
2. You need to work quickly. Once you find something that is relevant or coordinates well to your business; timing is everything. An example would be paying attention to what is going on in the world and integrating components of your business in with the current event. Current events especially the one used in this article usually are trending at the time they happen. This is the reason you need to work quickly. The article uses and example "Oreo" posted. When the rover landed on mars they posted a Half Oreo with red cream exposed to replicated mars with tire tracks moving through the cream with the caption saying "We come in peace. With Oreo cookies".
3. Preparation is key! Memes aren't all about what is trending at the time; that is just one example. You should also search and look for elements in your business that are meme worthy. Connect parts of your business that have to do with funny videos on youtube or pictures that can be manipulated to portray a certain aspect of your business in a quick and funny way. Memes are usually funny...they show the business's comical personality.
Include these elements in your meme: a quality picture, humor, and use the most effective platform to share your meme with the world!
Tuesday, February 17, 2015
Social Media & Stock Market
Tommy Sapia
2/17/15
News Update Summary
How to invest better using social media contains some good
insight on marketing yourself as a person and also helping you build a better
portfolio. In 2013 the SEC began allowing companies to use Facebook and Twitter
to provide information to investors. This is a huge step in the financial
world. Instead of investors waiting for the next issue of business journal to
come out, companies are able to get and immediate reaction from stock consumers
since publishing statements on social media is right at your fingertips. Without
investors, most of these companies would not be able to efficiently market
themselves due to the high costs that come along with this sector of the
business. Marketing is very competitive and expensive. Social media is a free
way for these companies to get their information out there. Since most of the
world’s population is using social media now-a-days, companies are able to
reach a wider demographic and even attract foreign investors.
The key factor for consumers using social media to monitor
their stocks is; Social Media platforms are a source of information overload.
Not only do you get one person’s opinion on a stock, you get many different
views. Usually in journals or magazines you only get a few different
perspectives. Social Media allows anyone to put in there idea. Allowing
companies to post information on earnings, ventures, etc. they are making it
easier for people to access the information they need to make a decisions on
investing via social media. This is UWall Street’s way of adjusting to the ever
changing technology in our economy. Social Media is keeping the stock market
relevant to the upcoming generation.
http://www.forbes.com/sites/nextavenue/2015/02/11/how-to-invest-better-by-using-social-media-2/
http://www.forbes.com/sites/nextavenue/2015/02/11/how-to-invest-better-by-using-social-media-2/
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